We attended the celebration for the 2023 Shea Moisture Canada Dreamfund Winners. The Dream Fund, in partnership with The Diversity Agency, is providing Black female-owned businesses with the tools, workshops, financial aid, and visibility they need to thrive. We spoke with Maureen Kitheka, Brand Lead for SheaMoisture and Andria Barrett of The Diversity Agency about the process and the help the winners receive after the ceremony. The event was hosted by Langton PR & ThatGood event.
About the SheaMoisture Dreamfund
The SheaMoisture Dreamfund was launched in 2021 to help female business owners survive the challenging tides brought on by the Covid-19 pandemic through a $10,000 grant, generous salon gift baskets and educational workshops. Dream Fund is a continuation of the grant program to offer financial support to the community. The Dream Fund grant program provides $10,000 to five (5) winners for a full grant offering of $50,000 in total to black-owned businesses across Beauty and professional services in Canada.
SheaMoisture Canada continues its dedicated support to help empower Black communities across Canada.